When we see Advantages of Social Media Marketing over Traditional Marketing in that topic Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers.
Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Traditional marketing refers to any type of promotion, advertising or campaign that has been in use by companies for years, and that has a proven success rate.
Methods of traditional marketing can include print advertisements, such as newsletters, billboards, flyers and newspaper print ads.
TV spots are just one example of traditional marketing, a category that includes several time-tested marketing techniques. Some traditional marketing strategies are nearly as old as civilization itself and they’re still effective today.
Advantages of Social Media Marketing over Traditional Marketing
You can easily reach your target local audience. For example, a radio ad might play in one location: your city or region.
Or mailbox flyers will go to households in a select number of suburbs. The materials can be kept.
The audience can have a hard copy of materials of which they can read or browse through over and over again. It’s easy to understand. It can be easily understood by most people because they are already exposed to this kind of strategy.
Brand analytics for Advantages of Social Media Marketing over Traditional Marketing
If you’re working with a social media marketer of any experience level,
one of the first things they’ll claim as social media marketing’s advantage is probably the metrics (also called analytics) that show you
how many people interacted with your social content and who they are.
Twitter is a great example. With Twitter’s analytics, you can track who gets involved with your post, who tweets at your brand, and what kinds of people they are.
You’ve probably heard the quote from John Wanamaker: “Half of my advertising is wasted. I just don’t know which half.”
Social media marketing presents a powerful level of brand image development. Take a look at what Taco Bell does on their feed.
Brand Image view on Advantages of Social Media Marketing over Traditional Marketing
It’s meaty. It’s cheesy. It’s kind of snarky. It’s also fun to read and interact with since they’ll get back to you if your post about them is interesting enough.
Even if your brand’s tone is a little more serious, you can still market on social media to build up your brand’s image as a thought-leader in the community.
Maybe your tone is more suited to LinkedIn, or to Facebook’s older audience. It’s also possible that your products or services are more visually based, and an Instagram channel would be a better fit for you. Whatever your brand, there’s a social media that can help you develop it further.